Experienced.
Insightful.
Proven.

Senior Brand Strategy.
Rooted in Culture, Insight, and Real-World Impact.

With 25+ years of experience, I help brands clarify who they are, sharpen their positioning, and build work that actually connects.

Who Am I?

I'm Simone Pratt. I help brands find their voice, sharpen their positioning, and build work that connects with people in meaningful ways. With 25+ years across top global and multicultural agencies, I bring deep strategic experience with a strong understanding of culture, audience nuance, and creative development.

What do I offer?

I offer senior-level brand strategy support for companies, agencies, and founders who need clear thinking, strong insight, and actionable direction.

Brand Foundation

Positioning, platform development, messaging, playbooks

Audience Insights

Consumer research, consumer archetypes, consumer journeys, qualitative moderation, deep cultural insight

Creative Process Support

Creative briefs, workshop facilitation, pitch support, strategic planning

Who I've Worked With

I’ve led strategy for some of the world’s most recognized brands across categories at the world's largest agencies.

Why Inkwell?

Inkwell is more than a name. It’s where I’m grounded.
It reminds me that the strongest strategy is grounded in
real people, real culture, and real insight.

Experienced. Insightful. Proven.