Who am I?

I'm Simone Pratt,  a multi-hyphenated, driven, Brand Strategist with over 20 years of experience 

scoring meaningful wins for many brands you know and love (or love to hate!) at some of the biggest Advertising Agencies in the world. 

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I specialize in brand storytelling by uncovering deep consumer-centric insights, and pairing them with a comprehensive understanding of culture and deep empirical research in order to create simple, creative strategic solutions to complex business problems across traditional and digital platforms.